Opening a CBT & EMDR Therapist Business – Project CBT!

Published by:

Kate Southwell is a specialist for CBT Lincoln, England. However, not everyone who has come to this page will know exactly what CBT is. Therefore, I will proceed to explain what CBT, or Cognitive Behavioural Therapy is prior to discussing the intricacies of the project at hand.

What is Cognitive Behavioural Therapy?

CBT is one of the most widely evidenced therapy techniques in the world right now. To put it simply, CBT allows the therapist to be able to link together thoughts, feelings and physical behaviours to help you. The overall treatment of Cognitive Behavioural Therapy will use all of these factors to change any negativities you may be experiencing. This will allow the therapist to eliminate certain thoughts from your mind process. For example, if you have a severe negative mindset in which you always think you are going to fail, then Cognitive Behavioural Therapy would help you.

During your CBT experience, Kate Southwell will walk you through the process so that you understand it fully. It can be a stressful experience discussing the inner parts of your mind, and that is why it is incredibly important that you are completely comfortable with your therapist. This is so that Kate will be able to effectively work with you so that you can reach your therapy goals. Whether it be that you want help with a traumatising memory, or whether you have a constant lack of self confidence in your mind. Cognitive Behavioural Therapy can help!

Now, onto the project aspect!

We are going to be helping Kate and her business by expanding her online presence. This means that we will be helping her with all of the marketing of her business. The scope of this project will range from the simplicities of making sure that her website is all in order, to creating some online videos for her to put onto a YouTube channel. We will then help with the promotion of that YouTube channel so that Kate will receive as many clients as she possibly can.

First of all we will be looking at the SEO aspect of Kate’s business. The website is relatively new, and therefore is unlikely to have much link-juice in it. So, we will start by working on that. However, we will also need to make sure that the content on the Kate Southwell CBT website is completely up to scratch and is totally SEO compliant. Originally, the home page of the website had very little content. However, we have worked together with our content creation partners to add more relevant content to her home page. Not only does this make the website appear more professional, but it also adds more content for the visitors to be drawn in by.

Stay tuned for the next episode, where we will discuss how we are going to work on the SEO of Kate’s website.

Tailors Chichester – Project #3

Published by:

Well, this is coming along quickly. We’ve already been given our third project! This time, we’re going to Chichester in England to help open up a tailoring store in the town centre. This is going to be ran by Chris Moran, who has recently moved to Chichester from Glasgow.

The store is going to be called “Tailors Chichester“. Pretty standard really, nothing flashy. I guess it says exactly what it does on the tin, so to speak. It tells us where the business is and what they do.

Chris plans to have his tailoring location open before the end of the year, which gives us a very small timeframe to get this project completed. If you’re not aware on where Chichester is located, click here.

A tailor is essentially a person who can perform alterations on your clothing. However, Chris specifically is trained to make bespoke suits and clothing. This is great for men who have special events they need to attend, or perhaps a wedding suit that they need to be made.

Chris has a £30,000 budget to get the store opened, along with all the materials and marketing to get his business under way. This gives us quite a small budget when it comes down to it. A relatively small percentage of the budget for the Tailoring Store will be allocated to rent for the location. However, if we want Chris’ business to really take off, then a decent amount of the budget will need to be spent on marketing the business to the local Chichester area.

I would say, off the top of my head, that at least 50% of that budget will go towards marketing Chris’ business. If he wants to be a popular Tailor in Chichester, then he will really need to shove it in people’s faces.

The plan is to look for a location in the centre of Chichester first. This is going to be reasonably difficult due to the popularity for space in the Chichester area. However, it’s a challenge that we’re faced with almost every time we complete one of these projects.

Next on the agenda is to sort out all of the branding for Chris’ business. He wants to call it “Tailors Chichester” which completes half the work for us. We don’t need to think of any clever names for him. However, we do need to create a website, as well as create branding material such as a logo for the outside of the shop.

Third on the agenda is the marketing. We’re going to focus on a big postal marketing campaign, as experience has shown us that this really works when it comes to marketing to a small local area. As well as this we will be focusing our efforts on Facebook Advertising which is located to the Chichester area. This means we get a lot of bang for our buck in terms of marketing.

We will continue the project next month. Until then, if you have any questions at all about the Tailors Chichester project, then please feel free to get in contact with us. We will get back to you as soon as we can.

Opening a Men’s Hairdresser – Project #2

Published by:

mens hairdressing directory

We’ve got a second project in the Edinburgh area. What a coincidence!

We have Amanda who wants to open a hairdressing salon. However, she wants to brand it specifically for men, without being associated with being a barber. She believes that barbers tend to be lower budget and therefore there’s less potential for profit. She wants to open a luxury Men’s Haidressing Salon.

The plan is to not only offer the standard hairdressing services, but also high quality spa treatments. Such as, massages, waxing, shaving and more. This will enable Amanda to build a quality brand which will attract high quality clientele, who are willing to spend more money.

The first plan of action is to find a location for the hairdressing salon for Amanda. Our research has shown that the closer to the centre of town, the higher the budget of properties. However, with that, comes more quality service providers. We believe that Amanda will have to look like a location on George Street or Rose Street in Edinburgh. The problem with this is that properties in this location are incredibly popular, and therefore don’t become available particularly often.

Our recommendation to Amanda would be to wait it out and keep her eyes open for one of these locations to become available.

Unfortunately we found a Men’s Hairdresser which is also in the Rose Street area. Therefore, Amanda’s idea isn’t a unique one. We found a listing for this on the following website: This means that Amanda will need to create a really unique brand which sets her apart from the competition.

The second plan of action is to get a business name created for Amanda, and then from there, create a website. Essentially, Amanda will have to create a whole branding package for her business. This is incredibly important, as we stated, she has a strong competitor in the local area.

We have hired someone in the Edinburgh area to go into the competitor and experience their services. This will give is a better view of what they do well, and what they don’t do so well. This will allow us to implement services which can outperform the main direct competitor in Amanda’s Men’s Hairdressing niche.

mens hairdressing directory

We hopefully will receive an update from Amanda in a month or so. It is very difficult to move on with the project. Therefore, we will wait until Amanda gets back to us with an update on the rental situation, then we will make a second update post to keep you up to date with the progress.

As usual, if you have any projects you would like us to help you with, then please get in contact with us, and we will do as much as we can to help you. Perhaps we will even include you in one of our project blog posts! Stay tuned!

Finding The Wedding Planner – Project #1

Published by:

wedding planner edinburgh project

So, this is going to be the first project we have on! I’m excited. Are you? You better be!

What is the Wedding Planner Project?

So, we have a couple based in Edinburgh called Christie and Tony. They’re getting married during the summer of 2016. However, they’re both pretty busy people, as they both work a hectic 9 to 5 job. Although Tony tells me that he is sometimes in the office well past 5 o’clock in the evening.

Basically, they don’t have the time to plan their wedding themselves, so they need to outsource it to a Wedding Planner.

As I stated before, Christie and Tony are based in Edinburgh (Scotland). So, the first thing we did was do the basics, and do some Google searching. The first term we looked for was “Wedding Planner Edinburgh“. Pretty basic, right?

Well, there are plenty to choose from in the Edinburgh area, so we definitely had our work cut out for us when it came down to choosing the right person for the job to help set up Christie and Tony’s wedding.

First thing we did once we had done the Google search and got some business names, is tried to look for any “social proof” of the capability of these businesses. Looking for bad reviews, good reviews. Basically, any helpful information that we could find.

We came across a UK based Wedding Planner Directory which really helped in our search. This seemed to list the best planners in various areas in the UK. Unfortunately, we weren’t sure whether or not to trust this website’s opinion.

Then we looked on Yelp, Google Local and Trip Advisor for various different businesses. This step really opened our eyes to the businesses we had been looking at. Certain businesses got taken off our list straight away when we saw some really negative reviews, while others were definitely being put at the top of our list.

We quickly whittled the list down to five main Wedding Planners in the Edinburgh area. Then, we started to call each business and explain the situation with Christie and Tony, and gave a brief overview of their requirements for the wedding. Two of the five businesses that we called said that they couldn’t help us, which left us with three options.

We put these three options to Tony and Christie along with our notes on what we thought of each of the businesses. We let them choose the final Wedding Planner.

wedding planner edinburgh project

This was the first week of the Wedding Planner project. We will be making a progress update for Tony and Christie’s wedding in the near future. Stay tuned! Make sure if you have any project needs, that you get in contact with us and we will see if we can help to make your dreams come true! That is what we do here at MRMProjects, we see your projects through to the very end.