Kate Southwell is a specialist for CBT Lincoln, England. However, not everyone who has come to this page will know exactly what CBT is. Therefore, I will proceed to explain what CBT, or Cognitive Behavioural Therapy is prior to discussing the intricacies of the project at hand.
What is Cognitive Behavioural Therapy?
CBT is one of the most widely evidenced therapy techniques in the world right now. To put it simply, CBT allows the therapist to be able to link together thoughts, feelings and physical behaviours to help you. The overall treatment of Cognitive Behavioural Therapy will use all of these factors to change any negativities you may be experiencing. This will allow the therapist to eliminate certain thoughts from your mind process. For example, if you have a severe negative mindset in which you always think you are going to fail, then Cognitive Behavioural Therapy would help you.
During your CBT experience, Kate Southwell will walk you through the process so that you understand it fully. It can be a stressful experience discussing the inner parts of your mind, and that is why it is incredibly important that you are completely comfortable with your therapist. This is so that Kate will be able to effectively work with you so that you can reach your therapy goals. Whether it be that you want help with a traumatising memory, or whether you have a constant lack of self confidence in your mind. Cognitive Behavioural Therapy can help!
Now, onto the project aspect!
We are going to be helping Kate and her business by expanding her online presence. This means that we will be helping her with all of the marketing of her business. The scope of this project will range from the simplicities of making sure that her website is all in order, to creating some online videos for her to put onto a YouTube channel. We will then help with the promotion of that YouTube channel so that Kate will receive as many clients as she possibly can.
First of all we will be looking at the SEO aspect of Kate’s business. The website is relatively new, and therefore is unlikely to have much link-juice in it. So, we will start by working on that. However, we will also need to make sure that the content on the Kate Southwell CBT website is completely up to scratch and is totally SEO compliant. Originally, the home page of the website had very little content. However, we have worked together with our content creation partners to add more relevant content to her home page. Not only does this make the website appear more professional, but it also adds more content for the visitors to be drawn in by.
Stay tuned for the next episode, where we will discuss how we are going to work on the SEO of Kate’s website.