Well, this is coming along quickly. We’ve already been given our third project! This time, we’re going to Chichester in England to help open up a tailoring store in the town centre. This is going to be ran by Chris Moran, who has recently moved to Chichester from Glasgow.
The store is going to be called “Tailors Chichester“. Pretty standard really, nothing flashy. I guess it says exactly what it does on the tin, so to speak. It tells us where the business is and what they do.
Chris plans to have his tailoring location open before the end of the year, which gives us a very small timeframe to get this project completed. If you’re not aware on where Chichester is located, click here.
A tailor is essentially a person who can perform alterations on your clothing. However, Chris specifically is trained to make bespoke suits and clothing. This is great for men who have special events they need to attend, or perhaps a wedding suit that they need to be made.
Chris has a £30,000 budget to get the store opened, along with all the materials and marketing to get his business under way. This gives us quite a small budget when it comes down to it. A relatively small percentage of the budget for the Tailoring Store will be allocated to rent for the location. However, if we want Chris’ business to really take off, then a decent amount of the budget will need to be spent on marketing the business to the local Chichester area.
I would say, off the top of my head, that at least 50% of that budget will go towards marketing Chris’ business. If he wants to be a popular Tailor in Chichester, then he will really need to shove it in people’s faces.
The plan is to look for a location in the centre of Chichester first. This is going to be reasonably difficult due to the popularity for space in the Chichester area. However, it’s a challenge that we’re faced with almost every time we complete one of these projects.
Next on the agenda is to sort out all of the branding for Chris’ business. He wants to call it “Tailors Chichester” which completes half the work for us. We don’t need to think of any clever names for him. However, we do need to create a website, as well as create branding material such as a logo for the outside of the shop.
Third on the agenda is the marketing. We’re going to focus on a big postal marketing campaign, as experience has shown us that this really works when it comes to marketing to a small local area. As well as this we will be focusing our efforts on Facebook Advertising which is located to the Chichester area. This means we get a lot of bang for our buck in terms of marketing.
We will continue the project next month. Until then, if you have any questions at all about the Tailors Chichester project, then please feel free to get in contact with us. We will get back to you as soon as we can.